NACBAIT (North American Basketball Association Invitational Tournament) came to us with the request that we create a basketball website they could easily update by themselves. They also needed it yesterday.
Rather than create a content management system from scratch, we customised existing systems (Word Press, Facebook, Twitter) and channelled content automatically to various pages on the site, allowing our customer and site visitors to create comments, and blogs, post snap shots and movies and share stories. Blog headings were fed automatically into the Homepage as links to more detailed stories.
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The Results Central page needed to be updated within minutes of a game ending by ordinary people without a greal deal of tech savvy so we made it simple - an XML file feeding into a flash display interface. The XML file could be updated in minutes by anyone with a simple text editor and results are live immediately.
By leveraging existing technologies that were already set up, the site was done in record time. The only delays were caused by the fact we could put content live faster than they could feed us information.
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