So, you've built the perfect website. It looks fantastic, navigates well, appeals to the market you have targeted and creates the FEEL you wanted by using the right colours and shapes. You've registered a great domain name, hosted the site with a service that sits directly on the backbone of the internet so it's blazing fast and now you are ready to rock.
Market thy Website
The most beautiful web design in the universe won’t make a ripple if just you and your aunt Sadie know about it. Online and offline marketing is essential if you want to reach your target audience.
Offline marketing includes:
- AdMail
- Magazine ads
- Billboards
- Posters
- Radio Ads
- Television Commercials
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Online marketing includes:
- E-mail
- Online advertising
- PURL websites
- Gateway sites
- Landing pages
- SMO (Social Media Optimization)
- Search Engine Optimization
The darling of them all, of course, is Search Engine Optimization. The ratio of high return for dollars invested makes it by far the biggest bang for your buck. An investment of $5000 – $10,000 should boost you close to the top of search engine ratings for all but the most competitive keywords. High rankings translate into huge leaps in the numbers of people visiting your website. Compare that to the millions of dollars a television ad campaign costs and you’re left with the obvious: SEO is the best advertising investment a company can make. Even small investments of capital will bring you significant search engine ranking improvements.
Always remember to combine great website design with an effective online marketing campaign.
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