We're not done with the bag of tricks available to our Online Marketing experts. There are many other enterprising ways to drive traffic to your website - quality traffic with high conversion rates.
PURL Websites
Targeted email marketing with back-links to Personalized URLs is a rising star of online marketing with statistically proven effect - tripling response rates.
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Software exists that allows a website to be personalised according to who is visiting the website. A client's name, occupation of any other data known about him can be included dynamically in your web design so it looks as if you have designed an entire website just for this client.
The marketing effect is stunning. Researchers have proven that the response rate to email blasts is tripled when links are included to these personalised websites. The increase in conversion rates is equally dramatic.
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