Online Marketing isn't complete without a few methodologies considered underhanded by the general public and highway robbery by the companies using the tactic. After all, business is business and it isn't considered illegal anywhere.
Search Engine Auctions
The real tarts in search engine marketing are search engines that auction off their top spots to the highest bidder. Yahoo has been known to indulge in the practice but is suffering a bit of a backlash as a result. Web surfers are a bit miffed at being deceived as there is no way to tell if a search result is "natural" or paid for.
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Most companies don't like the practice either but they are basically over a barrel - completely vulnerable to the demands of these search engines - as the rewards for being on top of search engine rankings are just too rich to pass up. Companies with deep pockets love the practice as they can simply buy their way to the top and look down on all the riff raff.
If your pockets are deep, then there is a real opportunity for you here. What matters is knowing when to pounce on an available spot when the price is right. Being an auction, prices for the top spots vary considerabley over time. Having monitored these auctions, AMS Advertising knows when a good deal is available and will get you the best price for the top spot you are looking for.
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