So, you've built the perfect website. It looks fantastic, navigates well, appeals to the market you have targeted and creates the FEEL you wanted by using the right colours and shapes. You've registered a great domain name, hosted the site with a service that sits directly on the backbone of the internet so it's blazing fast and now you are ready to rock.

Search Engine Optimisation

The most beautiful web design in the universe won’t make a ripple if just you and your aunt Sadie know about it. Online and offline marketing is essential if you want to reach your target audience.

The darling of them all, of course, is Search Engine Optimisation. The ratio of high return for dollars invested makes it by far the biggest bang for your buck. An investment of $5000 – $10,000 should boost you close to the top of search engine ratings for all but the most competitive keywords. High rankings translate into huge leaps in the numbers of people visiting your website. Compare that to the millions of dollars a television ad campaign costs and you’re left with the obvious: SEO is the best advertising investment a company can make. Even small investments of capital will bring you significant search engine ranking improvements.

Always remember to combine great website design with an effective online marketing campaign.

The first step in SEO is to pick the keywords to optimise for. This is trickier than it sounds. Some keywords are very sought after so you'll be competing for them against some heavy hitters with deep pockets. The best thing is to balance a keyword's popularity with it's availability and optimise for keywords that are popular but still available. For example "web design" is a heavily fought-over keyword combination. "Toronto web design" is still a great keyword combination but it is much less competitive.

AMS Advertising Inc. has online marketing software that can analyse the popularity and availability of any keyword and make suggestions as to viable alternatives.

The key to doing Search Engine Optimisation, of course, is to realise that everything you do counts. The folder structure of your website should have keywords in their names as should image files, web page file names, page titles, meta tags, alt tags, text, links and a plethora of other web design elements.

The tricky part is that you can't overkill your strategy by stuffing keywords everywhere. There is a precise mathematical balance in the number of keywords, their position on a page, their proximity to each other, the number of text links, bolded typefaces and everything else. Too much and your site is blacklisted as a spammer. Too little and your site doesn't quite reach its potential.

AMS Advertising Inc. has software programs that precisely analyse each page to discover the exact measures which must be taken to optimise your web site.

Another tricky part is that search engines change their algorithms all the time. Just when you figured out how to perfectly optimise your web pages, they change the rules and don't tell you about them! Search algorithms are extremely complex and carefully kept secrets.

AMS Advertising Inc. has online marketing software that is updated by expert teams who scientifically experiment with the new algorithms till they are understood and new updates for their search engine optimisation software created.

 

 

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