So, you've built the perfect website. It looks fantastic, navigates well, appeals to the market you have targeted and creates the FEEL you wanted by using the right colours and shapes. You've registered a great domain name, hosted the site with a service that sits directly on the backbone of the internet so it's blazing fast. You've even optimised the structure and content of your site to appeal to search engines and now you are ready to rock.
Social Media Optimization
The biggest factor affecting search rankings after the content of your site has been optimised is the number of links from other websites that are going to your web site. These links can be one-way or two-way (you link to them as well as they linking to you).
Yet another factor is how much these links are used or, more accurately, how much traffic your website is generating (how many hits you get from visitors).
There are a number of ways to create back-links to your website and thus increase traffic. Social Media Optimization is one of them. SMO is a time-consuming process whereby accounts are opened in Facebook, LinkedIn, Yahoo and a large number of other social media sites and someone (usually someone you hire) goes about creating an actual network of friends to whom he gives a link to your website. Content is created (usually in the form of comments or blogs) to interest other "friends" in your website. These friends tell other friends, etc. The result is a large number of links to your website which raises your search engine rankings as well as the possibility that these links will be used, further increasing your ranking.
There is software that creates profiles and content automatically but the advent of image recognition security measures like CAPTCHA is thwarting such software so you are left with having to do this monumental task by hand.
AMS Advertising Inc. has the expertise, methodologies and personnel to do this efficiently and cost-effectively.